Brushfoil recently launched a direct-mail campaign targeted to producers of retail packaging, making a convincing case that there are no acceptable substitutes for the stunningly elegant appearance of Brushfoil.

Specifically, the mailer presents two similar graphic panels side-by-side, one using Brushfoil as the substrate surface, the other relying on a photographic simulation of Brushfoil printed in silver ink – the same trick attempted by some packagers today who believe they can get the Brushfoil bang for paper-stock bucks. One can easily find examples of these wannabes on retail shelves today, but the effect is not at all the same.

The difference is made unmistakably clear by the visuals in the mailer, accompanied by the cautionary statement: “Choose wisely. Success begins with the finish.” What’s more, the real Brushfoil panel is die-cut so it can be punched out and assembled into an attractive, 3-dimensional desktop ornament for retention by the mailer recipient.